Van Gogh: The Immersive Experience


Van Gogh: The Immersive Experience is a 360º digital art exhibition in London that invites you to step into the universe of the Dutch genius, Vincent van Gogh. It is brought to Londoners by the organisers of a collection of widely successful exhibitions present in cities across Europe, Asia and the Americas.

Have you ever dreamt of stepping into a painting? I know it sounds absurd. But this show can definitely blow your mind.



梵高:沉浸式体验是在伦敦举办的 360º 数字艺术展览,邀请您走进荷兰天才文森特梵高的世界。它由在欧洲、亚洲和美洲各城市举办的一系列广泛成功的展览的组织者带给伦敦人。




Upon arrival, giant sunflowers are visible along the corridor. It is literally the first photo wall, and not the last. Go through the corridor to the ticket desk, have some nice tea tasters, then you will find the introduction about the immersive experience.




There are three parts.

The first part is his works shown in a virtual museum, which basically means no real works. Of course, real works are not what you come for. Instead, you will want to immerse yourself to the incomparable universe of Van Gogh. The second part is about colour and light. Projections create a magical world which is so refreshing with animated crows, leaves, birds and butterflies. The third part is about the final chapter of the artist’s life. Different ambient styles and sound create the dark and murky atmosphere to reflect his final struggle.

Now let me show you some highlights of the experience.

Following the directions and climbing some stairs, I found myself in a large room. There were many printed works on the wall.









A screening about the vases in his painting was very impressive with beautiful transitions and effects. I watched it twice, once stood and once sat. Apart from that, I quite enjoyed “Bedroom at Arles”. The painting itself was finished in October 1888, when Van Gogh lived there and built his first studio. He always found inspiration from immediate surroundings.

Now imagine you sitting there, like inside the painting. Wow~

关于他画中花瓶的放映非常令人印象深刻,具有漂亮的过渡和效果。我看了两次,一次站着,一次坐着。除此之外,我非常喜欢“阿尔勒的卧室”。这幅画本身于 1888 年 10 月完成,当时梵高住在那里并建立了他的第一个工作室。他总是从身边的环境中寻找灵感。




After finishing the first room, I stepped down to the second part – the VR experience. Depending on your ticket type, VIP or not, you may have to pay extra for this. My advice is: pay. This is probably the best, and also the most touching part of the whole experience.

I cannot show you the pictures as it is VR through the goggle. Yet I can give you some spoilers about the experience. It started with the bedroom, while VR reconstructed the village. I woke up as Van Gogh, left my room and went down to the village centre. On the way, the view was breathtaking. I met the subjects in my paintings, and walked past a field. Day turned night, a big moon was ahead, tall trees on each side of the road. Okay, I probably should stop here. Some very wonderful things will happen then…

Say goodbye to the magical VR world, and welcome back to the physical space. In the last part, I and many other visitors gathered in a big hall. This is it! 

(A short video about this part was uploaded to our Instagram @JUZIARTS)




我无法通过护目镜向您展示图片,因为它是 VR。然而,我可以给你一些关于这段经历的剧透。它从卧室开始,而 VR 重建了村庄。我像梵高一样醒来,离开我的房间,走到村中心。一路上,景色令人叹为观止。我遇到了画中的人物,走过一片田野。白天变成了黑夜,一轮大月亮就在前方,道路两边都是高大的树木。好吧,我可能应该在这里停下来。一些非常美妙的事情将会发生……

告别神奇的 VR 世界,欢迎回到物理空间。在最后一部分,我和其他许多参观者聚集在一个大厅里。就是这个!


Van Gogh is one of the greatest artistic geniuses of the 19th century, and this is definitely an awe-inspiring journey to get closer to him. This impactful experience has actually already thrilled visitors in Naples, Italy, Brussels, Belgium. And it is time for you to feel the shift in reality as you dive deep into the world created by Van Gogh’s brush strokes.

Van Gogh Immersive Experience information:

For the latest news, follow @vangogh.experience on Instagram


Van Gogh: The Immersive Experience London

Commercial Street 106

106 Commercial Street, London
E1 6LZ

please visit our Instagram @JUZIARTS